“Animals are not clowns. Portuguese Animal Rights League.”
But why did they put clowns behind bars? I get the point with the body copy but without it it’s like we really hate clowns, lets kill them all. (Oh yea lets make it all dark and gritty to make it look like they are dirty also) Another thing I think just to push the point ‘let’s use animals for emotional impact’. I think you can get the idea only with the make up.
It is very powerful &, emotional. Are circus perfuming animals really getting the worst of ‘cruelty to animal stick’? Well that is subjective.
They are a little repetitive, the visual and the headline saying that animals are not clowns. You get that already from the visual, it’s like having to explain a joke that is not easy to get.
PS: That monkey looks so sad.
- Advertising Agency: Partners Lisboa, Portugal
- Creative Directors: Lourenco Thomaz, Susana Sequeira
- Art Director: Ivo Purvis
- Copywriter: Pedro Lima
- Retoucher: ImageNation
- Photography: GettyImages & Corbis