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Lucky Monkey Petting Zoo
A friend of mine doesn’t like to say “I really like kids.” Its not that he dislikes children, in fact he loves them. Rather, he feels uncomfortable at the thought of him being interpreted as really “loving” kids. I understand a 24 year old man with a child is an icky thought, however its one of those things- once its creeps into your head, it stays in full view.
While Pauline, Lenny, Logan, Capitan and Hobo may well be attending a friendly conference, somehow a human to animal rendezvous slithered into my mind. And I am feeling icky. The tagline “get friendly with the furry” certainly doesn’t help.
It is unfair to critique this based on my immaturity. However sodomy aside, the campaign still lingers in an uncomfortable stench. I cant help but question, were the animals intended to appear stuffed? Upon studying the Lucky Monkey Petting Zoo, I notice that animals are certainly real and living. Why then does the burgundy wall behind these animals very much resemble the den a 55+ Texas man?
If the agency was short on animals, I could understand the use of still life. However the client is a petting zoo- animals are in full supply.
The campaign could be largely more effective is the animals had a friendlier ambience. The alliteration in the copy has a nice simple ring. It is therefore unfortunate that the concept is ruined by my uncomfortable thoughts of sodomy and a Texas man’s den.
Although speaking of uncomfortable, I am constantly startled by Logan- is he seriously not the character you spend the entire conference avoiding?
Advertising Agency: TH Richards Group, Dallas, USA
Creative Director: Glenn Dady
Art Director: Kiran Koshy
Copywriter: Jack Westerholt
Retoucher: Jose Campos
Photographer: Tom Hussey
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I would not pet that monky. It looks crazy as hell!
Comment by Your funny sometimes. — 1 March, 2009 @ 10:37 pm
I think that Hobo has some underlying anger issues, in which case I would definitely not pet him.
Comment by Carly Zandstra — 2 March, 2009 @ 8:03 am
I agree when looking at this initially I had happy thoughts of really cool taxidermy but knew they were alive (it was the eyes) however it certainly does not make me want to go to a petting zoo it make me want to buy dead stuffed critters
Comment by AmyS — 3 April, 2009 @ 3:53 pm
If you can’t say anything nice “Keep Your Mouth Shut”……
I know these monkeys and they are as sweet as can be & very loving animals! The only issues they have are trusting humans that don’t understand them. The owners are very good people and obey the laws when it comes to owning monkeys! They are healthy and happy pets and a joy to be around!
Comment by Debbie Bagwell — 21 April, 2009 @ 9:34 am