Lung cancer awareness
I’m told that these advertisements were from ‘a series of ads published in fashion magazines, targeted at the fashion conscious female.’
I was having coffee with a friend in the beautiful city of Melbourne when I asked him a comparative question: ‘Why does there seem to be more smokers in Melbourne than in Sydney?’ His reply was quick and most likely not well thought through: ‘Cos we’re cooler’.
That answer doesn’t really make sense to me, and neither does the audience of this advertisement. Smoking has never been cool in my books. Maybe it’s because I grew up with parents who told me it was a waste of money, teachers who told me that it would kill me and a general knowledge of what smells good and what doesn’t, either way smoking has never even been something I’ve been remotely interested in trying.
Although, I have heard that it helps one keep the weight off and I guess ‘fashion’ conscience people are really concerned about that. But these ads are great! They look just like fashion ads, except the models are all dead. The weird, and slightly contorted figures of each model is beautifully adorned in funky and iconic clothing, that are still dark and have gothic feel. A gothic feel which is reiterated by the dead and dry leaves and the messages of doom that accompany each advert. This is a great ad. Except for one thing. These women, dead and weirdly positioned they may be, are still managing to look really sexy… did they smoke… because damn they left behind amazing corpses… imagine people coming to your funeral and seeing you looking so picture perfect, so nice and pale and delicate…
Hmmm… maybe they should have thought this one through a little more. Maybe they should have included a little dribble of blood coming down the side of a mouth from the lungs they coughed up earlier, or the yellowing fingers and teeth and not to mention the tiny, but unforgivable, ash burns on their designer clothes.
You know, maybe just make them look a little less beautiful in death, and a little more ugly in life.
Agency: Foote Cone & Belding, Singapore
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There is a perception, particularly among women, that smoking helps to control wait, mainly by being an oral fixation that is alternative to eating.
Of course being thin is fashionable, so smoking is part of being fashionable.
Comment by qka — 17 May, 2009 @ 1:47 am
Mesothelioma is a type of lung cancer that is caused by exposure to asbestos.Mesothelioma is often difficult to diagnose.
1)Mesothelioma is a form of cancer that is almost always caused by previous exposure to asbestos.
2) In this disease, malignant cells develop in the mesothelium, a protective lining that covers most of the body’s internal organs.
Comment by Susmita -Mesothelioma l Signs l Symptoms — 17 May, 2009 @ 5:19 am