MacHerman: Mac Repair Service
Too easy. Advertisers often use recognizable brands to advertise another company. You may recall a hint of a certain clown in Thai Food Express’ campaign. This approach however calls for great creativity and risks some legal whinging.
When a logo is recognized worldwide, it seems foolish not to use it. MacHerman have made Mac pairs their business and fruit. They assure us that their service turns our semi-bitten Apple apple into wholesome food again. However at the same time, are they also assuring that Macs are in fact purchased faulty. It appears they are as reliable as half bitten fruit.
I can’t say its groundbreaking or the art direction is exceptional (note that it took one art director/copywriter of the same name). It makes us semi-smile, as we recall whether our Mac needs/probably needs fixing. For some of us (ie myself), this may be followed by a craving for an apple (seriously, I’m eating one now. At least it is less expensive than craving a Mac).
Advertising Agency: New Message, Amsterdam, Netherlands
Art Director / Copywriter: Chris Sant
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Thats probably one of the best still adds I’ve ever seen.
The person that made that must be a “out of the box” thinker.
Would this not fall on some kind of copyright?
Comment by Robert — 23 February, 2009 @ 3:29 pm
I asked the same. Though apparently you can use the Apple logo if your’e an authorised reseller or liscensee.. (http://www.apple.com/legal/trademark/guidelinesfor3rdparties.html)
but i was thinking, even if they thought somebody from Apple would whinge, they could argue that its not REALLY the Apple apple- its a fulll apple..?
Comment by Nicole — 23 February, 2009 @ 4:49 pm