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Mail Champlain, A brush with sexism, oops won’t go there

Mail Champlain: Shoes

Mail Champlain: Belt

Mail Champlain: Shoes

I think these ads look quite nice, they look hot even. I do like the ad and the visuals here. Kind of minimal but I think it’s great for a print ad. This will not have a problem in a glossy fashion forward magazine but no one would confuse this with an editorial.

  • Advertising Agency: TAXI, Montreal, Canada
  • Creative Directors: Stéphane Charier, Patrick Chaubet
  • Art Director: Anne-Sophie Peyre
  • Copywriter: Emilie Larocque
  • Photographer: Leda & St.Jacques
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