Handbags make statements. I own at least 36 hand bags and my sister probably has over 50 that I can borrow. Why do women, specifically my sister and I, have so many handbags?

Three reasons.

1. Your shoes are the finishing touch to any outfit. If you’re making the effort to make your shoes work with the outfit, then you’re making the effort. Your handbag must match your shoes.

2. Your handbag needs to be able to do all the things that you need it to do. Depending on where you’re going, what time of day, how you’re getting there, what you’re doing there, what the weather is like, everything is a determining factor when it comes to handbag selection.

3. Your handbag is an expression of yourself. I say (personally) never bother with a girl (or metrosexual) who goes out in the middle of the day with a handbag that’s not big enough to fit a novel. Or a girl with a grandma handbag at a nightclub.

These bags are the means by which these people express themselves, not through their clothes (especially in the case of the Nazi jumper girl- I definitely do not want her to take off her bag).

The pictures are very minimalist. The models are attractive or interesting, which is always a good thing. A criticism I would have is that you don’t actually see the bag in the main visual, you only get to see its’ strap. Also, just once I would like to see a busty woman’s shoulder sling bag. A substantial portion of the population in western countries are overweight and probably have buxom bosoms, so why not try to sell them a cool shoulder bag that’s not going to strangle them boob side?

Besides from that, I like these advertisements, partly just because they fit nicely into my handbag philosophy.

Photographed: Sonja Müller

Ad Agency: McCann Erickson, Germany
Creative Directors: Daniel Henning & Thorsten Adenauer
Art Director: Thorsten Adenauer
Copywriter: Daniel Henning
Illustrator: James Cruickshank

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