Whether you’re a busker by the subway, or a rockstar at Wembley stadium, it seems that playing music can be equally uplifting, transcendent, comforting and moving. These Manzer ads have captured that unique quality of an instrument with breathtakingly insightful copy and minimal imagery.

I love the idea of music as therapeutic, or enlightening – and in a such a busy world of chaotic noise, perhaps everybody is looking for that kind of escapism. It might be controversial, but many seeking enlightenment are not comfortable, or not welcome, in a church. Or any other traditional place of worship. The idea of finding that kind of transcendence from within, through the simple act of strumming a guitar, is appealing.

Music has played such a crucial role in our society’s history – from traditional slave songs and inspirational marching songs in the civil war, to the opposition music which filtered into popular culture during the Vietnam War. Music has been a golden thread linking people of different cultures, languages and countries. This simplistic ad reminds of all that a guitar can give you, and is indicative of something much larger; all that music can give to you, if you give yourself to it.

Advertising Agency: John st., Toronto, Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Art Directors: Tony Ponzo, Brian MacDonald
Photographer: Nikki Ormerod
Copywriter: Suzanne Pope

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