I am so disturbed with this shock campaign for Marie Claire that I am not going to write much about it. But I really would like to say if you take the shock value too far you begin to lose your credibility. I do agree the emotional impacts is significant here but perhaps this is too much.

Alternatively I may be just too squeamish.

The Philippines has one of the fastest growing populations in Asia. Which has a major social and economic impact on the country, especially on the millions living in poverty. For these people, there is no family planning advice or contraception available. As a result, nine-child families are commonplace and unwanted pregnancies are rife (between 600,000 and 800,000 abortions are carried out every year).

But the Reproductive Health Bill, which would help address some of these issues, is regularly prevented from being passed thanks to the efforts of a powerful, wealthy minority.

This campaign for Marie Claire encourages women to make up their own minds about the Bill, and not to let others speak and think for them.

Brand: Marie Claire Magazine
Agency: BBDO Guerrero, Manila
Retoucher: Manny Vailoces
Photographer: Paolo Gripo
Chief Creative Officer: David Guerrero
Executive Creative Director: Joel Limchoc
Executive Creative Director: Simon Welsh
Art Director: Dale Lopez
Copywriter: Tim Villela
Producer: Al Salvador
Country: Philippines
Accounts: Karen Go

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