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Marine Protection Advertising Campaign – WWF
70% of plastic ends up in the sea.
Advertising Agency: BBDO Guerrero, Proximity Philippines
Photographer: Paulo Gripo
We will become an endangered species if we ignore environmental problems, Prince Charles warned in a speech late Thursday. We are, of course, witnessing what some people call the sixth great extinction event” he said in a speech in London, as he assumed the presidency of Britain’s branch of the World Wide Fund for Nature (WWF).
The earth is being depleted of many of her natural resources, from top soil to fish, and if we carry on as if it’s business as usual’, we will receive dangerously diminishing return from nature’s capital that will begin to threaten our very survival,” he added.
Britain’s heir to the throne takes over the role at the WWF from Princess Alexandra, the queen’s cousin, who held the post for almost 30 years.
His own father, Prince Philip, was the organisation’s president in the 1980s and 90s before taking over the presidency of the WWF International.
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