Masterlock, A joke is a very serious thing

“Tough Enough For Any Job”

What a fantastic, funny, nice looking, clever and insightful campaign. Not HA-HA funny but made me smile. Nice photography, nothing spectacular but appropriate. Fine retouch job and tone/mood although I am questioning how long the muted thing will go on for. Perhaps for longer than this ad will.

It is quite brave for a lock company; definitely love the cow/UFO and the hippy/tree images. good work.

• Advertising Agency: FoxP2, Cape Town, South Africa
• Creative Directors: Andrew Whitehouse, Justin Gomes
• Art Director: Ryan Barkhuizen
• Copywriter: Mike Pearson
• Photographer: Bryan Traylor

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1. Terrific ad campaign for something as unexciting as locks. The muted tones are appropriate and the UFO trying to abduct the cow is totally clever. Is that third one the magician who couldn’t free himself or someone capturing the “Phantom of the Opera?” Anybody know?
   Jeana

   Comment by Jeana — 28 October, 2008 @ 2:07 pm

2. I think the third one might be one entertainer locking the competition up so he could perform the entire show himself. Anybody else have an impression of it?
   Janet

   Comment by Janet — 28 October, 2008 @ 2:10 pm

3. I think the its the escape artist who couldn’t escape the master lock

   Comment by Adam — 14 January, 2009 @ 12:49 am

4. I will never buy a masterlock again after the first ad. They are talking about murder which is not funny at all. Sick.

   Something is very wrong with the world that would accept this ad. I may even contact the company with my disgust at this ad.

   Also their locks rust out too fast.

   Comment by Former masterlock customer — 29 October, 2009 @ 10:14 pm

5. FYI they are not talking about murder its showing that the hippies locked themselves (with a masterlock). No one murdered them. Maybe you should look up what murder means before you post something stupid like this.

   Comment by kristy — 10 February, 2010 @ 11:22 am

6. I agree with Kristy. “Former masterlock customer” your an idiot. Sorry to be so blunt but you obviously didn’t understand the ad. That is scary.

   By the way, the cow ad is by far the best.

   Comment by Mike — 21 April, 2010 @ 7:58 am

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