Masterlock, A joke is a very serious thing
“Tough Enough For Any Job”
What a fantastic, funny, nice looking, clever and insightful campaign. Not HA-HA funny but made me smile. Nice photography, nothing spectacular but appropriate. Fine retouch job and tone/mood although I am questioning how long the muted thing will go on for. Perhaps for longer than this ad will.
It is quite brave for a lock company; definitely love the cow/UFO and the hippy/tree images. good work.
- Advertising Agency: FoxP2, Cape Town, South Africa
- Creative Directors: Andrew Whitehouse, Justin Gomes
- Art Director: Ryan Barkhuizen
- Copywriter: Mike Pearson
- Photographer: Bryan Traylor
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Terrific ad campaign for something as unexciting as locks. The muted tones are appropriate and the UFO trying to abduct the cow is totally clever. Is that third one the magician who couldn’t free himself or someone capturing the “Phantom of the Opera?” Anybody know?
Jeana
Comment by Jeana — 28 October, 2008 @ 2:07 pm
I think the third one might be one entertainer locking the competition up so he could perform the entire show himself. Anybody else have an impression of it?
Janet
Comment by Janet — 28 October, 2008 @ 2:10 pm
I think the its the escape artist who couldn’t escape the master lock
Comment by Adam — 14 January, 2009 @ 12:49 am