What a fantastic, funny, nice looking, clever and insightful campaign. Not HA-HA funny but made me smile. Nice photography, nothing spectacular but appropriate. Fine retouch job and tone/mood although I am questioning how long the muted thing will go on for. Perhaps for longer than this ad will.
It is quite brave for a lock company; definitely love the cow/UFO and the hippy/tree images. good work.
- Advertising Agency: FoxP2, Cape Town, South Africa
- Creative Directors: Andrew Whitehouse, Justin Gomes
- Art Director: Ryan Barkhuizen
- Copywriter: Mike Pearson
- Photographer: Bryan Traylor