Mazda BT-50 the big ass one tonne pickup truck with junk in the back. If you need to haul a farm or just to match your dusty wife beater this ads campaign may already be too sophisticated for you.

Wow, once I learn how to spell I should be a copywriter.

Really nice uber Photoshopped artwork for Mazda from Ricardo Salamanca, this is just a nice looking ad campaign with cool and eye catching visuals. Nice insight that works for the target audience with a very daydream approach and kind of work-car-worship essence about it.

About: Mazda BT-50
Mazda’s new BT50 ute replaces and improves on the popular B-Series Ute. The new Mazda shares underpinnings and engines with the new Ford Ranger. There’s nothing precious about the Mazda BT-50. There’s nothing really sophisticated about the BT-50 package and that’s one of its strengths.

This is a good car that obviously suits tradies who need a go-anywhere workhorse. Buy the ute version for broader leisure pursuits and please, keep the rear seats for cargo.

Advertising Agency: Dittborn&Unzueta, Santiago, Chile
Creative Director: Matias Irarrazabal
Art Director: Alvaro Zamudio
Copywriters: Roberto Muñoz, Cristián Barria
Illustrator: Ricardo Salamanca

Related posts:

1. United Way, Sex education may be a good idea in the schools, but I don’t believe the kids should be given homework. Social services ad playing on public fear. I think most do, it’s...
2. Fedex Truck, Deformation litigation for imaginary campaign? USPS can extend this by painting its boxes inside the UPS trucks....

Rate this Ad  Loading ...

Free Subscription

eMail Subscription

Tweet This