Mazda BT-50 the big ass one tonne pickup truck with junk in the back. If you need to haul a farm or just to match your dusty wife beater this ads campaign may already be too sophisticated for you.

Wow, once I learn how to spell I should be a copywriter.

Really nice uber Photoshopped artwork for Mazda from Ricardo Salamanca, this is just a nice looking ad campaign with cool and eye catching visuals. Nice insight that works for the target audience with a very daydream approach and kind of work-car-worship essence about it.

About: Mazda BT-50
Mazda’s new BT50 ute replaces and improves on the popular B-Series Ute. The new Mazda shares underpinnings and engines with the new Ford Ranger. There’s nothing precious about the Mazda BT-50. There’s nothing really sophisticated about the BT-50 package and that’s one of its strengths.

This is a good car that obviously suits tradies who need a go-anywhere workhorse. Buy the ute version for broader leisure pursuits and please, keep the rear seats for cargo.

Advertising Agency: Dittborn&Unzueta, Santiago, Chile
Creative Director: Matias Irarrazabal
Art Director: Alvaro Zamudio
Copywriters: Roberto Muñoz, Cristián Barria
Illustrator: Ricardo Salamanca

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