McCann Jobs

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The first thing that went through my mind when I saw these ads was not “What is this ad for?” or “man, I love 60s Batman” (but just for the record… god I love 60s Batman) it was “Christ, even I could make a better ad”.

If I may take this even farther (you don’t really have a choice in the matter) I would even go as far to say that a picture of a brick sitting on wooden table would make a better ad then this. Provided the brick was well lit and you were of course advertising for a company that sells bricks..or wooden tables.. or bricks attached to wooden tables.

The advertiser really does a good job at getting your attention. They could’ve just had an ad that said “Positions available as an Art Director” but that’s so bland. This ad shows that the company has a clever side, a sense of humour. It makes it seem like a place you would actually WANT to work at (god forbid).

This is a different style of advertising. They’re gaining your trust by poking fun at themselves. “We know we suck, that’s why we need you”. They’re flattering you in order to get you to pay attention, rather then tricking you into paying attention with catchy slogans or other devious marketing schemes.

It brings to mind an Ad that I saw of a Basketball player rep-ing some soft drink (clear and bubbly) in which everytime he said something about the product, a little picture of them would pop up in the corner of the screen holding handfuls of bills. It was like that company was undermining all of the other companies who were saying “Drink our product because this guy does”. They were on the consumer’s side.

Advertising Agency: McCann Erickson, Budapest, Hungary

Creative Directors: Ágnes Hoós, Gábor Havasi Art

Director: Zoltán Endrődi

Copywriters: Zoltán Endrődi, Dávid Ráday

Published: January 2009