Oh this picture is so very disturbing. I don’t think I’ll be able to look at a roast chicken in the same way ever again. Maybe it’s the fact that the chicken is standing up, or that it looks a little more human but still delicious in its roasted goodness, or that I just came back from a holiday on the Sunshine Coast and this chicken is a similar colour and build to a lot of the men walking around on that beach. I don’t know. But I do know that this is disturbing. The salad looks good though.

Once again, disturbing. This fish has eyes! (Or at least eye). And lips! Pouty Angelina Jolie lips- you know the kind of lips that don’t look like they should be kissing adopted kids goodnight. Oh gross. This is why I only eat my fish filleted and crumbed or battered. Blargh!

The tagline that takes the title of this post is a result of my trusting in the source of this advertisement. I don’t speak any French (although three years of high school says that maybe I should, a little). But I really don’t feel like this food is looking any prettier and I’m too disturbed by images of roasted, half-naked beach bums and Angelina Fish-lips to consider the flavour value of the sauce.

Although I must ask, why women? Why is it that there are always women in the domestic advertisements? Why are laundry, meal preparations, bathroom cleaning and every other household task mostly completed by women? Despite the fact that most of the celebrity chefs I can think of are men. It annoys me.

Advertising Agency: Publicidad Augusto Elías, México
Creative Directors: Ricardo Curiel, Lluís Monsó
Art Director: Luis Monsó
Copywriters: Ricardo Curiel, Valeria Rojas
Illustrator: Wow Digital
Photographer: David Eisenberg
Published: January 2009

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