Why is it that McDonalds have so wrongly assumed that we are so easily entertained? This is just not funny. If it wasn’t for the copy at the bottom nobody would even look twice at it. Nobody even looks once at a plain red billboard with a picture of a cheeseburger on it. Nobody cares. Nobody needs McDonalds to tell them about cheeseburgers. We know they are there, we don’t care how much they cost, and if we want one we will get one; we do not need advertisements to entice us. We have already been brainwashed. Mission complete.

This ad may have been a little more effective (not to mention creative) if it even slightly resembled one that McDonalds would actually release, which would have to be more interesting and attention-grabbing than this, no matter how crappy (you can decide for yourself in relation to their first ever T.V. ad).

I would bet that very few people noticed this one, and of those who did, even fewer would have looked at it long enough to see more than the golden arches. So, for an April Fool’s joke, it is really very lame and a waste of time, and is just an example of McDonalds being friggin’ everywhere, and taking full advantage of every occasion, event or public space that they can.

We don’t need McDonalds to try to April Fool us. They are like the big, fat, loud guy that nobody invited crashing your party and pissing everybody off. They are like the idiot who tells you the end of the movie, or the sooky emo teen threatening to do something weird. Annoying.

What a waste of advertising space.

Advertising Agency: DDB Stockholm, Sweden
Copywriter: Magnus Jakobsson
Art Director: Fredrik Simonsson
Production: Daniel Liljas

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