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Melissa, not sure about what is the product. Beautiful Brazilian art direction.
I suspect Melissa is a well-enough known name in Brazil, there is hardly anything about the product (the shoes), this is absolutely beautiful. Well done all for the guys and girls involved who pulled these off. Looks almost like a lingerie commercial. Not much on the photography here from me. I feel it’s more of an illustrating, with some cut elements and a lot of great detail.
- Advertising Agency: BorghiErh/Lowe, Brazil
- Art Directors: Erh Ray, Rodrigo Rodrigues
- Copywriters: Fabio Tedeschi, Omar Caldas
- Illustration: Platinum
- Graphic design: Leonardo Marques
- Art buyer: Adriana Moura
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These are great! Love the use of colors and detail. Makes me want to go buy new shoes!!
Comment by emnatarte — 11 November, 2008 @ 9:38 am
Melissa is well know Brasilian company that makes expensive but marvelous plastic shoes. I own 7 pairs, and love them. These ads are great but I have never seen then in Brazil.
Comment by Ana Domingues — 17 October, 2011 @ 4:22 am