Metro, Logic: The art of thinking and reasoning in strict accordance with the limitations and incapacities of the human misunderstanding
“Think for yourself. Metro. Just facts”
Ignorance cannot be portrayed any simpler. Really thought-provoking, the best thing about the campaign is the simple, reality-driven, and jazz-free photography. I am not saying this is not heavily retouched. In fact that is why it looks so clean and simple.
This could be a swastika in the spray shot. That is probably the idea but I thought it was a letter ‘F’ from first glance. Also in the ‘salute’ shot, look like the Sieg Heil to me.
Ok lets bring it all together, you should not pray? Or you have to think before you do that. If you do pray, you don’t be a Nazi (see above, well maybe it’s a letter ‘F’) Just freaking think for yourself dam it.
This campaign has a great idea but it’s loaded with so many problems if you start thinking about it. So don’t think for yourself too hard. Hmmmm Ok ok, lets start again, do what you want; do not listen what people and advertising tells you to do, hmmmm, oh forget it. Just look at nice pictures. Why do I feel so George Bush right now.
That’s a good campaign! So simple, clean & smart.
- Advertising Agency: CLM BBDO
- Creative Directors: Jean-François Sacco, Gilles Fichteberg
- Copywriter: Edouard Perarnaud
- Art director: Martin Darfeuille
- Art buying: Sylvie Etchemaite
- Photographer: Jean-Yves Lemoigne
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Comment by Grandquick92 — 24 March, 2008 @ 5:06 am
Great ad! It really presses the point – THINK FOR YOURSELF. So many people get caught up in what everyone else is doing that they forget to form their own opinions.
Comment by emily — 12 November, 2008 @ 3:23 am
maybe the first pic would be a F from F*CK
Comment by Anonymous — 1 February, 2009 @ 1:36 pm
F from F*CK, yes we are all thinking it. It’s the easiest explanation. But I was trying not to say it. hehe
Comment by Serge — 1 February, 2009 @ 4:14 pm