Milwaukee River Keepers: A clean river is a fun river.
A clean river is a fun river.
A great use of space and very well targeted. It is one of these things where the exposure is quite low relatively to the TV advertising or billboard plastering but it really brings the idea home. I mean this ad placement will really convert well and may even be publicised in the media. Real viral potential here, this post proves the point.
It’s a great copy also, catchy and simple. I am not a big fan or long URLs or any URLs where one is not there to click on it. I mean how much traffic will Milwaukee River Keepers get if I did not link their name in this post. When was the last time you wiped out a pen and paper while driving just to write down something you just went past? Not in the low attention span Internet era.
This is just a small point and really does not detracts from a great ad concept and execution, good work STIR Milwaukee.
- Advertising Agency: STIR Milwaukee, USA
- Creative Director: Steve Koeneke
- Art Directors: Sarah McAfee, Brian Steinseifer
- Copywriters: Scott Shalles, Jim Jodie
- Photographer: Scott Ritenour
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This is something that can be used multiple times on various locations. Keep ppl talking about pollution. Cheap to execute and I think, quite effective for the low cost application.
Comment by Paula — 31 October, 2008 @ 1:49 am
Great job by Milwaukee River Keepers. I think this ad will definitely get people talking about pollution. Who would want their kids going down that water slide?
Comment by em — 14 November, 2008 @ 9:57 am