Montblanc

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…maybe it’s because I’m a fan of a nice little bit of written word, or maybe it’s because I’m a romantic (are these two things mutually exclusive- probably) but I would sooner swoon over a nice hand-written letter than an email or a text message (shudder). Call me old fashion- but it’s nice to know that you actually have a little piece of him when you’re getting a letter.

I like this advertisement. Obviously I’m a natural fan of the simple things and of simple ads, but this one just says what needs to be said. I also really like the fact that this ad looks hand-drawn (it probably isn’t), but it just reaffirms that point that is being made.

Having made that impartial judgement, I’m just going to go all subjective and admit openly that I love Mont Blanc pens. I think they’re the beeneez and the only reason I have one is because someone gave it to me as a present, otherwise I probably couldn’t justify spending that much on a pen. They’re pretty and write really nice and just feel so powerful in your hands. Was it Winston Churchill who said that the pen is more powerful than a sword? These pens most certainly make you feel powerful. Also, I think one year they had an anniversary special and that pen had a tiny glass globe at its tip that enclosing a single, suspended diamond. Now that was a beautiful pen.

The funny thing is- no one ever really knows that kind of pen was used to write something. It’s a purely selfish, aesthetic experience, and where else does love begin but with the self… right??

Agency: TEAM/Y&R, Dubai, UAE
Creative Director: Shahir Ahmed, Marc Lineveldt
Copywriter/Art Director/Illustrator/Typographer: Vincent Fichard