Have you noticed that the characters are not particularity exited or relieved to b fee? This exaggeration does not really have the humor or realism to underline it, its kind of just shots of something familiar (iPod ads). With copy its like “no, a lot of stuff here, goodbye”. It’s clean, it sells and that is not bad.

To all caffeine Photoshop retouches out there, take a break already. Have some tea, walk in the park run away from a bear to relax.

• Advertising Agency: Ogilvy & Mather, Beijing, China
• Executive Creative Director: Nils Andersson
• Creative Directors: Andrew Lok, Wilson Chow
• Art Directors: Bo Deng, Feng Gao
• Copywriters: Matthew Curry, Ning Chen
• Photography: Dimitri Daniloff

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