Except for AIDS, nothing has changed.

I would like to warn everyone this is totally and completely lightly veiled educational advertising from MTV.

Also I am not too sure of my reader’s tolerance of all things retro, I mean dirty, I mean naughty, and I mean exiting. So if this post somehow offends lets go and burn down MTV studios and see if their executives float in the lake and so forth. Take it all out on them not me.

So ok, Loducca Sao Paulo got a few old, classic, retro p0rn shots scanned them blanked out the sensitive bits and put an ad copy in place. Alternatively, perhaps MTV commissioned a real shoot with retro styling for hair and socks to fit the time period and then nastyed it up in postproduction to look this retro. We’ll probably not but I can just imagine the Art Direction on the set…hmm.

I am sure this will have a desired and perhaps someway viral effect. It smells alot of ”look MTS cares and MTV is so edgy”, well whatever. It’s been all done like 90 years ago.

Advertiser: MTV
Agency: Loducca São Paulo
Creative Director: Guga Ketzer
Art Director: Cassio Moron, Andre Nassar
Copywriter: Guga Ketzer
Country: Brazil

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