MTV SWITCH
So I saw this ad, and I thought to myself, the first thing I had better do is go and find out what this MTV SWITCH is all about. So I checked out the website. It is lame. The lame result of big businesses and companies deciding that they care about the environment. Make a few cool ads with some interesting facts, set up a website with a carbon calculator and some trendy environmental issues, throw in some handy hints that everybody has heard before, and there we have it: a carbon conscious company.
It is pretend caring.
Not a word about any actual efforts by the people at MTV/Viacom themselves to reduce greenhouse emissions. But of-course, they are far too busy telling us to do it.
And heres where I have to say, they have done it reasonably well. It is such a shame MTV Switch itself is so lame, because these ads are awesome. It really does seem like a waste to me, I am genuinely disspointed that, at at time during which bad ads about environmental issues are continually thrust before us, one of the few times a decent one appears it is for a half-assed website that really isn’t worth visiting.
Does this make it a good ad? Unfortunately, I have to say yes. I was fooled: I thought MTV Switch would be more exciting than it was. I went to the site. I read the garbage. I left dissapointed.
But I still went, so mission accomplished on their part.
Advertised brand: MTV SWITCH
Advertising Agency (Name, City, Country): Ogilvy, Vienna, Austria
Agency website: http://www.ogilvy.at
Creative Director: Ivo Kobald, Alexander Rudan
Art Director: Christian Bircher
Copywriter: Marco Kalchbrenner, Marcus Zbonek
Published/Released (Month, Year): March 2009
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[...] Props to: Stillad [...]
Pingback by Shock Mansion Entertainment » Blog Archive » MTV SWITCH — 15 April, 2009 @ 7:29 am
This kinda makes me wonder what would happen if pretending to care about the environment was no longer ‘cool’.
Eventually, the fad of saying ‘hey, we’re cool – we’re carbon neutural’ will wear off. When it does, will these companies keep being carbon neutural because it’s good for the planet, or stop because they don’t get a PR boost anymore?
Comment by Ithiel — 19 April, 2009 @ 2:48 am
[...] It’s also a plug for one of my favorite quick-check blogs – StillAd. The blog is entirely focused on the print advertising field and the creative pursuit of good (and not so good) advertising. I find myself clicking through to StillAd from the old Google Reader more than most other feeds. And they’ve recently posted about two eco-focused ad campaigns – one from the World Wildlife Fund and one from MTV and their new Switch Campaign. [...]
Pingback by IzzitGreen » Blog Archive » Eco Advertising: At Least The Artwork’s Getting Cooler — 21 April, 2009 @ 9:20 am