So I saw this ad, and I thought to myself, the first thing I had better do is go and find out what this MTV SWITCH is all about. So I checked out the website. It is lame. The lame result of big businesses and companies deciding that they care about the environment. Make a few cool ads with some interesting facts, set up a website with a carbon calculator and some trendy environmental issues, throw in some handy hints that everybody has heard before, and there we have it: a carbon conscious company.
It is pretend caring.
Not a word about any actual efforts by the people at MTV/Viacom themselves to reduce greenhouse emissions. But of-course, they are far too busy telling us to do it.
And heres where I have to say, they have done it reasonably well. It is such a shame MTV Switch itself is so lame, because these ads are awesome. It really does seem like a waste to me, I am genuinely disspointed that, at at time during which bad ads about environmental issues are continually thrust before us, one of the few times a decent one appears it is for a half-assed website that really isn’t worth visiting.
Does this make it a good ad? Unfortunately, I have to say yes. I was fooled: I thought MTV Switch would be more exciting than it was. I went to the site. I read the garbage. I left dissapointed.
But I still went, so mission accomplished on their part.
Advertised brand: MTV SWITCH
Advertising Agency (Name, City, Country): Ogilvy, Vienna, Austria
Agency website: http://www.ogilvy.at
Creative Director: Ivo Kobald, Alexander Rudan
Art Director: Christian Bircher
Copywriter: Marco Kalchbrenner, Marcus Zbonek
Published/Released (Month, Year): March 2009