Get personal with your favourite communist: Karl Marx, Lenin and Stalin. I love the idea of Stalin getting (and giving?) some. The ads are using sex and creepiness to lure visitors. Just like the internet and a whole bunch of cool and awful content out there.
I think is a fantastic print ad, perhaps a little disturbing but hey perhaps so is the subject. Great evocative art with some funny insight. Great photography and casting to, I just wonder where would one sources lookalike models for things like this And who in the world looks Like Lenin in this day and age anyway. Perhaps it’s a bit Madame Tussauds wax mannequins.
By the way Lenin is in a typical Russian steam room, called “Banya“. It’s like the sauna, plus you hit yourself with birch leaves.
- Agency: Young & Rubicam
- Creative Director: Daniel Ruzicka
- Creative team: YR team
- Photographer: Jaime Mandelbaum
- Retouch: Furia
- Makeup SFX: Brian Wade
Oh yes, just in case you were wondering about the museum itself but too busy to Google it here are some shots for you:
Photo: Hollin Elizabeth