“After 70 years we’ve seen it all.”

Hilarious, reminded me of all the ridiculous late-night stories you hear from the emergency ward. The kid with GI Joe definitely links us to our own childhood or our own kids.

Quite a funny, slapstick ads. I am not a fan of the strong posturised look on the subject which really only bothers me in the Skydiver shot. But nice light and funny with fairly office/medical look of blue-green tone wash.

• Advertising Agency: Clemenger BBDO Melbourne, Australia
• Executive Creative Director: James McGrath
• Creative Directors: Cameron Hoelter, Emma Hill
• Art Directors / Copywriters: TOM MARTIN, Julian Schreiber
• Photographer: Matt Baker

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