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Mutual Community Health Insurance, The sum of intelligence on the planet is a constant; the population is growing

Mutual Community Health Insurance: GI Joe Boy

“After 70 years we’ve seen it all.”

Mutual Community Health Insurance: Skydiver

Mutual Community Health Insurance: Basketball

Hilarious, reminded me of all the ridiculous late-night stories you hear from the emergency ward. The kid with GI Joe definitely links us to our own childhood or our own kids.

Quite a funny, slapstick ads. I am not a fan of the strong posturised look on the subject which really only bothers me in the Skydiver shot. But nice light and funny with fairly office/medical look of blue-green tone wash.

  • Advertising Agency: Clemenger BBDO Melbourne, Australia
  • Executive Creative Director: James McGrath
  • Creative Directors: Cameron Hoelter, Emma Hill
  • Art Directors / Copywriters: TOM MARTIN, Julian Schreiber
  • Photographer: Matt Baker

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  1. Funny! Humorous pictures sell and since everyone needs insurance, the ad is successful.

    Comment by emnatarte — 11 November, 2008 @ 5:32 am

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