In the recent past men, have largely been sidelined by the beauty industry. The concept of ‘personal grooming’ has always been considered more of a female interest. Today however, more and more men are dabbling with the idea of face wash, toner and moisturiser, and handkerchiefs have largely become an outdated concept.

So let me see, just because a packet of fluffy paper has a cheap looking picture of something sporty, men will forgo their handkerchiefs for this? I just can see a tough guy pulling one of these out, he is wearing a wife beater and a million tats of devil and do this in front of his friends to do whatever one does with this? Man like that use sandpaper to blow ones nose, right?

Forgetting all that the visuals are not too bad, well make that the photography and art direction. The retouching work here looks awful. Interesting to see darker and warmer tones. Staying away from the bright and happy light colours. I like that; it is nice to see that for a change.

I really think the advertiser did a remarkable job on what I think is a silly little product idea. Seriously who came up with this? This is analogous to the clothes that are designed by straight man for women.

Just a thought here, instead of the crappy illustrations on the packets of tissues they would have actually had these ‘Pammy boobs” like in the ad and maybe it came with a little shot of vodka or beer… I think that would work.

Brand: Twinsaver for NAMPAK in South Africa
Agency: TBWA\Hunt\Lascaris – Johannesburg
Photographer: Clive Stewart
Retoucher: Rob Frew
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: Adam Livesey
Copywriter: Matthew Brink

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