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National Coalition for the Homeless, People are divided into two groups the righteous and the unrighteous and the righteous do the dividing.

National Coalition for the Homeless: Coffee cup

National Coalition for the Homeless: Shopping cart

National Coalition for the Homeless: Newspaper

I think it’s a great piece of work. Although I think you’d be hard pressed to get any retailers to implement the coffee cup idea. No one would want to drink out of it. I would hate push it around a grocery store. Same as above it would not be good for the retailer no matter how well intentioned everyone was.

The National Coalition for the Homeless is a non-profit organization. They provide assistance for homeless people with shelter, food, affordable housing and opportunities to work and earn a living wage. The Coalition also advocates on behalf of the homeless to protect their rights as citizens and human beings.

  • Advertising School: Art Center College of Design, Pasadena, California, USA
  • Art Director: Aaron Yuan
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  1. Helping the homeless from a distance is best. Many are mentally ill and their situation beyond their control. I like this photography that presents the situation without showing one of them and invading their privacy (of which they have little to begin with).
    The blankets indicating need for warmth is very effective.
    Jeana

    Comment by Jeana — 28 October, 2008 @ 1:52 pm

  2. Great visual effects! The newspaper photo is wonderful and it really makes you think about being homeless!

    Comment by emily — 12 November, 2008 @ 6:26 pm

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