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National Sea Rescue Institute, Fire, water and government know nothing of mercy

National Sea Rescue Institute: 38

National Sea Rescue Institute: 58

National Sea Rescue Institute: 57

National Sea Rescue Institute: 23

National Sea Rescue Institute: 9

National Sea Rescue Institute: 67

“He’s 38, because we’re 40. Sea Rescue. Saving lives since 1967.”

I tell you in point form what I like here:

  • Nice photography.
  • Nice layout, kind of portfolio look to them. Not brilliant just… nice.
  • Simple and striking
  • Great locations.
  • Lovely real subjects
  • Rally good but true styling
  • It really is a good copy to the ads.And, same what I do not like:
  • Too many ads. They may have hit on a good idea and visuals but maybe stopping at some point is a good idea also. Perhaps the art team liked all of the photographers work and just had to use most of them.Overall I see a really lovely campaign for a really great company.
    • Advertising Agency: Ogilvy, Cape Town, South Africa
    • Creative Directors: Chris Gotz, Gordon Ray
    • Art Director: Jennifer Macfarlane
    • Copywriter: Cuanan Cronwright
    • Published: December 2007

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    1. I didn’t even get the point until looking at the third picture, but maybe that’s just me. Sea Rescue saves lives – could’ve been a lot more dramatic and had a better impact.

      Comment by natartemom — 12 November, 2008 @ 10:23 am

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