You are what you take

I think this advertisement is great. At first, I wondered who spent all that time sculpting straws into the image of a person’s face, and then my brain actually started working, and I realised that probably someone just pushed their face into a bunch of straws to make the shape. It reminds me of those fun pin-art toys I used to have as a kid, where I would sculpt my hands, feet, face, and as many toys as I could fit between the small metal frame. I really like this sort of thing, it is very simple yet has the look of something far more complex. It is always interesting to see an image that is not, on second glance, what it first appeared. I like it, because it is nice to look at.

However, the tagline just doesn’t work for me. It may be that in the process of translation from Spanish to English the message loses it’s meaning and effectiveness, but I think that the phrase “You are what you take” makes little sense in this context. As far as I can see (and my understanding may be confused), the person has been drinking so much tea, they have become a straw-face. Sounds pretty stupid, and if anyone can get a better understanding feel free to share it. My understanding makes no sense: if you are what you take, wouldn’t the person be turning into iced tea?

Anyway, seeing as my perception of this advertisement was a little shady from the beginning (sculpting straws?), I can certainly accept that I have got it all wrong and admit that maybe I just don’t get it. After all, it is Monday morning.

Maybe I need a nice, cold drink to refresh and invigorate my imagination…

Advertiser: Nestle
Agency: Publicis Venezuela
Creative: Demian Campos, Jose bajares, Manuel Fleitas, Prato Maru.
Creative director: Douglas Rios, Eduardo Capuano, Demian Campos
Attendance: Dougmary Esquirajosa
Planning: Julio Grande

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