Chocolate doesn’t have to be evil

….as long as you don’t mind that it bears absolutely no resemblance in taste or texture to what you desire.

I know about this: I am a diabetic. I have spent many an evening sitting at the dinner table, somewhat satisfied after a delicious meal, trying to  onsume diet ice-cream, no-sugar sweets or diet chocolate while telling myself it taste like my memories of the real, decent and delicious thing.

It does not.

Easter is a nasty time for us diabetics. Actually, the entire time between taking the Christmas tree down and Easter is a nasty time. The stores are full of Easter eggs and bunnies; mountains of candy in general. It’s not fun, and brings a whole new meaning to the word ‘temptation’.

The face of this bunny is not new to me – I have seen it before. It is on every tub of chocolate ice-cream in the freezer at the grocery store; on every bar of chocolate that beckons me as I wait in line to pay for my weekly hoarde; on every packet of sweet biscuits I see and force myself to walk past.

The evil bunny appears annually at a time of year that is supposed to represent something good and pure. I find this funny. There is nothing good and pure about stuffing yourself with animal shaped confectionary to celebrate the death of Jesus Christ and his ressurection.

To me, the only miracle at Easter is the miracle that I have survived yet another year without the enjoyment I once gained from spending quality time with one of my oldest and dearest (yet estranged) friends: chocolate.

This ad did not need to convince me that chocolate is evil, it is pretty obvious that I already knew that. However,  it will need to work a lot harder to convince me that Nestle’s less evil version is any more saintly.

Advertising Agency: CumminsNitro, Melbourne, Australia
Creative Director: Sean Cummins
Art Director: Jason Hynes
Photographer: Mat Baker
Typographer: Rowan Hammerton
Copywriter: Julie Poulter

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