Pregnant

Car

Whale
Have you gained weight?
Life looks more beautiful when you are relaxed.

I’m not all that clued up when it comes to day spas. I have never been to one, and to be honest have never really considered it. I think there are better ways to utilise my time. I can imagine myself  just spending the whole time thinking about what I should be doing, rather than relaxing. It would be a waste of time, and money too, I imagine.

So I admit I am naive, and therefore am not ashamed to further admit that I have no idea what pregnancy, cars and whales have specifically to do with day spas.

I also wonder if something got lost somewhere in translation, because the copy doesn’t really make all that much sense to me. I can’t understand the text in the paper craft so again, I am totally lost…

I also don’t care, because these images are so impressive. I am a fan of detail, and these are definitely three detailed and intricate pieces of work. I can really appreciate creations like this; each must have taken a lot of time and even more patience.

So, again, I admit these ads really make little sense to me at all. If anyone can make any more sense of them, go for it. I clearly have no idea.

Anyway, no matter how much sense an advertisement  may make, it will be no more likely to convince me to attend a day spa than one that makes absolutely none.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto), Anderson Lisboa

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