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New Look Day Spa

newlookpilula

Pregnant

 newlookcarro1

Car

newlookbaleia

Whale
Have you gained weight?
Life looks more beautiful when you are relaxed.

I’m not all that clued up when it comes to day spas. I have never been to one, and to be honest have never really considered it. I think there are better ways to utilise my time. I can imagine myself  just spending the whole time thinking about what I should be doing, rather than relaxing. It would be a waste of time, and money too, I imagine.

So I admit I am naive, and therefore am not ashamed to further admit that I have no idea what pregnancy, cars and whales have specifically to do with day spas.

I also wonder if something got lost somewhere in translation, because the copy doesn’t really make all that much sense to me. I can’t understand the text in the paper craft so again, I am totally lost…

I also don’t care, because these images are so impressive. I am a fan of detail, and these are definitely three detailed and intricate pieces of work. I can really appreciate creations like this; each must have taken a lot of time and even more patience.

So, again, I admit these ads really make little sense to me at all. If anyone can make any more sense of them, go for it. I clearly have no idea.

Anyway, no matter how much sense an advertisement  may make, it will be no more likely to convince me to attend a day spa than one that makes absolutely none.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrators: Yulia Brodskaya, Herbert Carlos (Grupo Magneto), Anderson Lisboa



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  1. Oh man, the text in those images is hilarious if you speak Portuguese.

    The first one: “The pill was defective”.

    The second one: “Mom, I crashed the car”.

    The third one is already translated – did you gain weight? The literal translation is somewhat harsher, though: “Have you gotten fatter?”

    Basically, they’re just perfect ads.

    Comment by Tacroy — 19 April, 2009 @ 2:40 pm

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