Noah: Animal Testing
I had a pet mouse once. In fact she looked just like this one. She was white and a little on the bony side, but when I took away her running wheel she just got really depressed and fat, so I had to give it back to her. She died. She had been my pet for three to four years and I loved her. She was always really quiet and she really made the expression ‘Quiet as a mouse‘. When I let her run around in the hallway she always walked on her tippy-toes with her tail held up high in the air, as if she was afraid that she might get dirty.
Like I said, she died. In winter I used to leave the heater on for her when I went to school and hoped that my parents wouldn’t find out and that the house wouldn’t burn down. I found her after school one winter lying on her side breathing deeply. I sat with her cupped in my hands until the final breath left her. That night I cried.
So I don’t care much about frogs or fluffy ducklings, but these stills have done a good job. Mostly because these perfume bottles look like they should be in an animal anatomy museum, while at the same time looking like a convincing perfume advert. The colour scheme and the fonts are perfect and could probably just as easily say “Paris” or “Puff Daddy” or whatever heiress/rap artist of the moment thinks that they have the skills to create aromatic chains for people’s self-expression.
Whilst being realistic, and very well done, the idea behind this advertisement is very effective. The image is attractive, why else would so many perfume companies use this exact type of imaging to sell their product? Yet, while being attracted to it one can’t help but to realise their repulsion at the their own ability to so easily accept the beauty of a product while denying it’s gruesome beginnings.
Advertising Agency: Jung von Matt/Elbe, Hamburg, Germany
Executive Creative: Wolf Heumann, Dirk Haeusermann
Creative Director: Christian Fritsche, Peter Kirchhoff
Art Director: Kay Potthoff
Copywriter: Frank Seiler
Photographer: Ulrich Hoppe
Account Executive: Guido Kirschner, Katrin Stoecklmayer
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![Quiet as a mouse](http://farm3.static.flickr.com/2305/2087622128_7693e827d8.jpg?v=0"){kind=link}
You know, three to four years a really old age for a pet mouse. You must’ve taken good care of her.
On the topic of the ads: I like them. Being a holier-then-thou veggie anti-animal-cruelty elitist of course helps me relating with the subject, but even if I weren’t I would have to admit it’s an effective campaign, and that the well-designed posters really look like the real deal.
Comment by -F. — 24 February, 2009 @ 2:17 am
I loved her a lot.
Comment by Sonia — 24 February, 2009 @ 10:38 am
yeah… the joys of shock advertising.
i get the message
i agree with the message
its really well done, but really disturbing. lol.
*shudder*
oh, and I miss my pet mouse too. *sniffle*
Comment by Ithiel — 28 February, 2009 @ 10:45 pm
For me the first thing that came to my mind was, well where did they get these dead animals from to use in their anti-cruelty ad? I’m all for animal welfare but for some reason this rub a little on the animal rightsish side for me. Not sure why, maybe the shock value.
I will say i completely understand being against testing on animals for vanity reasons, though I always wonder about those that protest so heartily against when it’s used for sound medical reasons. Anyway enough of all that I still enjoyed these ads.
Comment by AmyS — 3 April, 2009 @ 4:10 pm