Norton Symantec – Print Ads



Agency: Leo Burnett
Client: Symantec
Cybercrime claimed 431 million adult victims last year and cost $A109 billion, according to a report published yesterday The Norton Cybercrime Report 2011 said over 74 million people in the United States were cybercrime victims last year, suffering $32 billion in direct financial losses.
Cybercrime cost China around $25 billion, Brazil $15 billion and India $4 billion in the past 12 months, said the report from computer security firm Symantec, maker of the Norton anti-virus software.
According to the report, more than two-thirds of online adults 69 per cent have been victims of cybercrime at some point in their lives, resulting in more than one million cybercrime victims a day.
Cybercrime rates were even higher in China and South Africa.
Eighty-five per cent of Chinese respondents to the Norton survey and 84 per cent of South Africans said they have been victims of cybercrime.
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