“Cutting trees cuts your life short. Recycle!”

What the hell, a totally gross far out. Freddy Kruger, Texas Chainsaw Massacre, super visuals one add and a peaceful thinking for the second in the same campaign? I mean I love the visuals in both of this but they are so opposite of the tracks from each other.

Another thing the ideas are a bit all over the place I think, sure I get it but it feels like ”why”? Allot of effort in a very… Bluh idea. They know their idea is retarded, so they try to cover it with fancy art direction with lighting effect and composition. It did not really work other than making some cool visuals.
I noticed that the tone of the guys face looks funny (strange), actually his whole head does. Actually the 2nd is kinda a dud, the idea is as bad as the first one but the realization is so lame.

• Advertising Agency: Odyssey Communication Srl, Bucharest, Romania
• Creative Director: Valentin Suciu
• Art Directors: Dan Panaitescu, Raluca Stroe
• Copywriters: Alexandru Aron, Anca Baciu
• Photographer: Cosmin Gogu

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