Tips on Advertising Your Commercial Property Online
There are a variety of online real estate websites for advertising commercial properties. Online listings provide immediate exposure for a property, in some cases at no cost. Certain websites may also provide additional services at a cost. Listing online could help reduce costs associated with selling a property, as well as maximise exposure. The following is a brief overview of how to make online listings effective when selling or letting commercial property.
Create Informative and Detailed Listings
When listing commercial property online, create clear and concise descriptions. Every asset of the property should be highlighted, including distinct features that set the space apart from other properties. A main difference from residential listings is the need for more professional descriptions for commercial properties. Keeping to the facts is important when providing information for a commercial building or space.
The types of details included are essential. It is also important to have accurate descriptions and information. Details such as total square footage, dimensions of the property and individual rooms or spaces, and the number and types of rooms should be included. If the space is a dedicated type of commercial property, such as retail or restaurant space, this information is also valuable. Any equipment or other included fixtures should also be summarised in the online advertisement or listing.
Define the Space
It is important to define the property or space in commercial terms. Make note of the type of property, for example whether it is an industrial building or an office space. Any specific office spaces, warehouse spaces, meeting areas, and other commercial spaces should also be highlighted. Information about other amenities such as restrooms, break and lunch rooms, or employee spaces should also be identified. The type of telecommunications and other facilities such as air conditioning and heating should also be included. If the property meets or exceeds green or conversation standards, this information could attract prospective tenants or buyers that are environmentally conscious. Including information about exterior spaces and features is also crucial. Listings should provide details about loading bays and on-site parking. A description of the landscaping and any outdoor amenities, such as cycle or walk routes, also help to establish the setting of the property.
Provide Location Information
Details on neighbouring amenities, business and attractions, provide out-of-town investors with an appreciation for the property's location. These types of details are especially informative for employers looking for sites with amenities that are attractive for employees. Details about transportation routes, such as rail and road links or nearby airports, should also be outlined in property listings. A map is often a good way of linking the property with the surrounding area in a clear and informative way.
Develop a Dedicated Website
For major commercial developments or properties, especially new developments, consider creating a dedicated website. The website should provide information about the property, such as key facts and sales information. It also provides prospective buyers or tenants with a direct link to sales staff via email and online chat. A professional graphic designer should be used to create an attractive and contemporary website that is engaging. It should feature good quality photographs or conceptual drawings, as well as floor plans.
Use Professional Photographs
Professional photographs are a good way of presenting a property in the best way possible. Consider hiring a professional photographer to take pictures of the interior and exterior of the property for any advertisement, listing or website. Include interior shots of key features and rooms, as well as photographs of the exterior of the property. Interesting features such as landscaping or views should also be included. Use multiple photographs in order to provide prospective buyers or tenants with a clear picture of the property.
Include a Floor Plan
Using a detailed floor plan provides prospective buyers and tenants with an accurate idea of the layout of the property. This will help buyers and tenants conceptualise how a space might be used. It will also help them determine if the space will meet their needs. Floor plans should be accompanied with accurate dimensions for each room and space in the property.
Set a Reasonable Price
When listing a commercial property online, establish a price that is reasonable. A price should not be too high or too low. Listing a property at an inflated price could lengthen the time that it is on the market. Similarly, a property that is underpriced might not result in serious enquiries.
Explore Offline Opportunities
Ignoring offline opportunities to market a property could compromise your ability to let or sell a property quickly. While an online presence is invaluable, there is merit in offline marketing strategies. For example, placing a high-quality commercial property sign at the property is a great way to let people know that a property is available. Signs near the property, especially on major roads, also help attract tenants or buyers. An old-fashioned sign will catch people who may have missed an online listing. Another offline marketing strategy is using paid and unpaid real estate publications, including local and national newspapers.