Nice photography, with a bit of concept and action there which is fun but the concept is a little dull for me – perhaps not perfectly original. Jean-Yves Lemoigne did really fun shots with Volkswagen, these seem more of the pay the bills kind of creativity. Oh yea, whats with the dull sky?

• Advertising Agency: Publicis, Paris, France
• Creative Director: Olivier Altmann
• Photographer: Jean-Yves Lemoigne

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