This looks like an ad from the eighties, made by a low budget and lame photography. Especially the quin and king shots are quite bad. Its kind off horrible photography. Poorly styled models bad lighting boring set. Even some props lire the table do not look right, but perhaps I am getting too picky now.

Interesting idea, but it seems to have “Monkey Magic” copy and crummy art direction. So apart from all the ways it sucks, it’s ok.

Advertising Agency: Máxima Brasil, Anapolis, Brazil
Creative Director / Art Director: Paulo Ribas
Copywriter: Erick Moneró
Illustrator: Fred Lobo

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