Panadol fixes up motorbikes and washing machines. There are better ways to show a headache but none may look this good.

Really awesome visuals. Clean and crisp lighting but still quite moody. It’s that SAW3 look without the dirty, bloody & grainy feel. Oh and the styling is fantastic, every piece was expertly whacked with sledge hammer perhaps to get that ummm… “Sledge hammer” look. I even think some of the motorbike bits were burned the effect. That’s just cool, painful, maybe not Panadol painful but I don’t care.

• Advertising Agency: Ogilvy, Singapore
• Creative Director: Sonal Dabral
• Art Directors: Roy Wisnu, Adrian Chan
• Copywriter: Chris Swift

Photographer: Roy Zhang

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