Panadol: Stop the Flu

18 May, 2009

by Carly

panadolmilkman

Stop the flu.

I have never had a milkman, and until now I had always believed I was missing out on some sort of special experience that most peoplehave; on they can talk about when they are old.

Now, I am quite glad, no, grateful, that I never came into contact with the myriad of germs that the ‘beloved’ milkman transported across many an unsuspecting neighbourhood.

This is an interesting ad. It isn’t really funny and I don’t find it especially creative, but it certainly holds your attention. Unfortunately, I became so consumed with all the weird characters in this ad, not to mention the journey of the germs, that I forgot what the ad was even for. I guessed hand sanitiser, or something of the sort.

No – panadol.

Anyway, if you haven’t yet you have to zoom this image and check out some of the people and (strangely enough) animals. I made a fun game out of the ad. I try to imagine by which physical means did the germs get from person a to person b, and then to person c and so on. The imagination is a wonderful thing.

This ad is just plain weird. It should work – it is pretty simple in concept and design – but it just doesn’t. It distracts you, holds your attention for a while, ignites a little imagination, but these are qualities of crossword puzzles and graffitti, not the makings of a convincing ad.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Andrew Tan, Johnnie Tey