I do like it when Ii have to make two or three leaps to get the message of the photo sometime but perhaps it’s not ideal for an ad. Maybe that way it seems a little bit original in the world of ‘everything has been done before’.
So everyone is on the same page “The scene tells me only that it’s such a nice feeling to have someone taking your photo, that you may forget your job, and so that the helicopter crashes and the bank gets robbed.” or am i missing something here?
Quite a warped senesce of humour here i think.
- Advertising Agency: DDB Düsseldorf, Germany
- Creative Directors: Thomas Schwarz, Tim Jacobs
- Art Director: Thomas Schwarz