See colours.

The whole colour blindeness test has been used a million times before in advertising, however I think this ad is refreshingly different to many that have used the same idea before. First of all, the sock bundle is really pretty different and the idea of hiding the bottle of washing detergent in the image makes it far more interesting. And it is always good to see an advertisement for a hosuehold product that doesn’t have a busy mother trying desperately to clean stains from her children’s clothes, or even worse, the clothes that are so crisp and clean they take on life of their own and fold and iron themselves. Also, the colours in this ad are just so bright and appealing, and while I have never been to Poland, I imagine a bus stop like this would quite brightly light up an otherwise drab and dull morning.

Wouldn’t it be a pity if, until overhearing a little bus-stop chatter about the advertisement that you thought was just a bunch of socks, you had no idea you were colourblind? I suppose a lot of people wouldn’t be too devestated, however this whole subject turns my memory to the film Little Miss Sunshine, where the brother (whose lifelong dream is to become a pilot) learns he is colour blind when his sister shows him a simple test during the quirky family trip. I hope no-one with a dream that requires visual perfection stumbles across this ad on a cold, dark morning in Warsaw.

Advertising Agency: TBWA Poland
Creative Director: Czeslaw Plawgo
Art Directors: Malgorzata Koterba, Sunil Nair
Copywriter: Agnieszka Klimczak

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