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Phelps backed by bong makers

grassroots1

“When one door closes, another one opens”, so the saying goes. Michael Phelps may have lost his Kelloggs contract but he’s straight in there with another endorsement, albeit in a slightly different direction to the “family friendly” cereal. After being photographed by the News of the World using a $150 water bong at a college party, the worlds greatest swimmer was forced to seek the publics forgiveness for all those people he had “let down”. While many of the sponsors were unhappy with his behaviour, Kelloggs are so far the only ones to have dropped him from their campaign.

Calgary hemp store Grass Roots have decided to spin the whole incident in their favour, plastering these posters across the city to promote their brand. Its a smart campagin, topical and humerous. I particularly like the third poster in the set. What better endorsement can the water bong makers of the world have then someone who spends half their life in the stuff.

I can’t imagine Phelp’s will go after the makers of these posters, I would assume he has slightly more demanding pressures at the moment. All in all it makes for a good move by the Grass Roots store. I’m glad to see that some people don’t view a 23 year old smoking from a bong as overly shocking news.

Advertising Agency: TAXI Calgary, Canada
Creative Director: Trent Burton
Art Director: Brad Connell
Copywriter: Nick Asik
Released: February 2009



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  1. On what planet is that RooR only 150? at least 275

    Comment by DAn — 28 February, 2009 @ 10:05 am

  2. “I’m glad to see that some people don’t view a 23 year old smoking from a bong as overly shocking news.”
    I agree with you 100%. Some people must obviously stick their head in their behinds to gain a mature perspective on the matter.
    Hell, if he was doing other drugs like meth and heroine… THERE WOULD BE NO CHANCE that he would qualify as an olympic swimmer.

    I feel like weed accentuates reality, rather than distorts it.

    Comment by Adam — 28 February, 2009 @ 8:06 pm

  3. One of the best swimmers in the world, so much pressure, so much fame and publicity, and so much money… people wonder why went out and had a little fun?

    Yeah, drugs are stupid, and he should have known better, but sh*t happens. Glad someone was able to see the funny side in all of it (and make an awesome ad slogan).

    How epic would it be if he signed up with them? lol.

    Comment by Ithiel — 28 February, 2009 @ 10:32 pm

  4. What I find ridiculous is that people still call this plant a “drug”.
    The feds call it a drug for control purposes,(same with all the other natural meds) nature has always produced it as a plant.

    Comment by BigAl — 1 March, 2009 @ 5:06 am

  5. To number 3 “drugs are stupid, and he should have known better”
    Yeahhh do some research before calling the most benificial plant on the planet, and one of the few that doesn’t do damage to you (if vaporised) in any way. Yeah nice going, your a real hero.

    To the smarter no. 4 “What I find ridiculous is that people still call this plant a “drug”
    your right people do still call it a drug in that respect as in “no thanks I don’t do drugs” kind of way, where they would say “I dont drink coffe” if offered one. The thing is a drug is anything that alters your state of mind. Grass no matter how benificial is still a drug. So is coffe…

    Its really amszing that people look down on grass but not suprising they call it a drug. What amazes me is that they don’t call alcohol a drug (in common language) or look down on it.

    Any way if you can send a responsable e-mail to Kellogs about how tasteless their decision was please do: corporateresponsibility@kellogg.com

    Peace

    Comment by Josh Fairhead — 1 March, 2009 @ 5:27 am

  6. WEED is GREAT!!! fuck all the haters

    Comment by cmoney — 1 March, 2009 @ 6:14 am

  7. 125? 225? haha, that is a an 800 dollar RooR, a custom fairmaster 5.0

    http://www.everyonedoesit.com/online_headshop/Ice_FairmasterYellow3_Part.cfm?iProductID=4007

    Comment by travis — 3 March, 2009 @ 2:30 am

  8. god is great, its dem buddah lovazah

    Comment by buddy — 3 March, 2009 @ 12:38 pm

  9. #5 — You beat me to saying what I was going to say, so I suppose I will elaborate on what you had said:

    To quote #5 directly, “a drug is anything that alters your state of mind.” — Which is completely true. While it make be in a physical way (from being a body high to having pain relieved by a blood thinner like aspirin), and it may be in a mental way (from being drunk, having a caffeine buzz, to, arguably, taking a placebo).

    So while others consider pot a bad DRUG, using the term to label it in a derogatory manner, it is really just a drug. Just like icecream is, because icecream raises serotonin levels.
    FACT: Marijuana has an incredibly low addiction rate to it
    FACT: Marijuana is rated in a ‘euphoria’ addiction class. This means that there is absolutely no physical dependency, only a weak mental dependency that is actually derived from simply someone’s like of a high.
    (This is why when someone says “If you could quit you would now” doesn’t work. That’s like saying, “If you can quit eating chocolate, stop.”
    “No. I like chocolate. I don’t see why I HAVE to…”

    Comment by Casey — 3 March, 2009 @ 1:26 pm

  10. what i find amazing is the fact that the sherrif, or whoever it was, actually beleived he could charge michael phelps for a crime. When i found out i asked myself, “what kind of physical evidence does this guy think he has?” Who has proof that it wasn’t tobacco in there anyway? not that phelps didn’t admit it and appologize but honestly, what the fuck?

    Comment by mike — 3 March, 2009 @ 4:27 pm

  11. To be fair the guy busted his balls for four years to train for the Beijing Olympics. He got his body into shape and did what no athlete has ever done before in history. Two months after the event (and 4 YEARS before the next olympics) he goes to a college party and lets off some steam with his friends. Some asshole takes a picture of him and sells it onto a rag of a Sunday newspaper and suddenly hes a bad guy. Its not like he needs the money from Kelloggs anyway, I’d take a good night out with my friends over their loyalty any day.

    Comment by Declan — 3 March, 2009 @ 5:52 pm

  12. Luv smoking out of bongs, tobacco that is, Alcohol is a more dangerous, stronger, more addictive substance, than mrjayne, yet lookit they have it for sale everywhere, phelps is now a hero by being a victim of the widespread ignorance of maryjane, Fuck Kellogs’ you know kellog(the guy) was a crazy fucking tycoon that caused the deaths of over 3000 people through Medical neglect as he thought that his cereal and jumping jacks could better treat smallpox and polio

    Comment by james emery — 3 March, 2009 @ 8:48 pm

  13. two word…. totally awesome.

    Comment by honey — 6 March, 2009 @ 12:11 pm

  14. #5 – Easy on the over-exaggeration there, “the most benificial plant on the planet”? hardly. I’d say something that feeds billions of people like say, wheat or rice is *slightly* more beneficial, yknow. Not that I don’t agree with what you’re saying otherwise, but it really dilutes your points if you say silly things like that.

    Comment by Erin — 7 March, 2009 @ 4:47 am

  15. 420 4L

    Comment by hatmann688 — 7 March, 2009 @ 10:53 am

  16. #14 -
    most beneficial indeed.
    its seeds can feed people. its stems can clothe people. it can create fuel, plastic, & medicine. :)

    Comment by stephanie — 7 March, 2009 @ 4:04 pm

  17. To #11… just thought it needed to be corrected, he trained for almost his entire life, not just four years… I dont know about you but to me I feel he deserves to have some fun. I mean he only one more gold medals then any other person.

    Comment by Tom — 12 March, 2009 @ 8:39 am

  18. Orlene whispered phentermine best ones fosamax not truly coreg home drop relenza bad dreams ultravate with childish bontril olph asked climara with all cipro her sandwiches lsd that point doxazosin xperienced carrier prilosec this business condylox despite his histex fish told lamisil naked and hydrochlorothiazide through your phendimetrazine eight years adderall hard bones vasotec with hair coumadin already ducking symmetrel his surprise modestly.

    Comment by Kuxewuabariw — 29 April, 2009 @ 4:19 am

  19. a roar is like 150 but with a better slide its more like 200-220

    Comment by wiener tinkleton — 7 May, 2009 @ 5:56 am

  20. Hahaha clever! ^.^

    Comment by Joel — 20 January, 2012 @ 7:49 am

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