In the past few years, the world has taken great pleasure in ridiculing Bush blunders. Countless montages have been created of Bush looking like a dummy. An honorable mention goes to talk show host David Letterman’s Great Moments in Presidential Speeches. This recurring segment managed to continuously find a verbal blunder, and remind the country that they indeed, elected this person.

Phillips continuously introduces new products and new ways to make our technological dependent life malfunction free. Using a current topic seems well fitting.

However while the topic is current, I do not see it as a groundbreaking advertisement. By using George Bush’s loss of presidency, they’re just throwing another punch in bush-bashing brawl. It looks like MS&L took the easy way to creative thinking.

While I am a big fan of utilizing visuals in advertising, I’m bored. The inauguration has not only seen the end of the Bush administration but also the end of what went with it: Bush-whacking.

Despite using an overworked topic, MS&L also struggled to effectively communicate their message. Didn’t many of use greatly dislike George Bush? Didn’t we want his presidency to cease? Why would we want his power to remain?

Now if Phillips whished to advertise new ways to “redesign” “update” or even “undo” then surely this would be the visual.

Advertising Agency: MS&L, London, UK

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