Oh, this is so artistic… well alright not at all. Playboy would not cast these models, this is more Maxim thing, but playboy brands itself higher than this.
Seems like a good idea to use a sexy teacher in the ad for the sexual product. It’s strange you either thing why are they using sex to sell their product that chap tactic or not thinking mush at all, just wanting to blow up the image a little more to see closer. I suspect this is one of the least ‘sexy’ ads Playboy done, less so then let’s say JBS for men’s underwear. (1, 2, 3)
Nice, sexy, appropriate a little underwhelming for Playboy brand.
- Advertising Agency: Neogama/BBH, São
- Executive Creative Director: Alexandre Gama
- Creative Directors: Márcio Ribas, Wilson Mateos
- Art Director: Max Geraldo
- Copywriter: Patrícia Leme
- Photographer: Bruno Cals
- Digital Retouch: Daniel Leão, Alessandra Perez