Wow, it looks good. But what the hell is this ad? Solid art direction so I suspect it will do well at least catching people’s attention with these ads. I guess the idea is something along the lines ‘even fat or dorky collage guys can get hot chicks if they drink the right beer’. Perhaps they should have used that as a copy here.

Good studio photography on top of fantastic (Maya or 3D Max??) backgrounds put together in post-production. Then throw in some sky or horizon shock photos. I am guessing this but it would be just really silly to this in another way. This would be the most cost effective way to get this look.

It is fun. It is very well made and perfect for a beer brand.

• Advertising Agency: Lew’Lara\TBWA, Brazil
• Creative Directors: Jaques Lewkowicz, André Laurentino, Victor Sant’Anna, Felipe Luchi
• Copywriter: Toni Fernandes
• Art Director: Leo Claret
• Graphic Production: Marcos Pedra
• Account Team: Marcio Oliveira, Ricardo Forli, Rodrigo Bochicchio e Felipe Oliveira
• Photo: Gustavo Lacerda/ FURIA

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