This is a very cool print ad for Pringles Hot & Spicy range. Very sublet visuals with a cool little story and a very Amelie aesthetics about it, but not the colour palette. I am not really a fan of cloudy sky but the dark clouds really pop the flames in this image. With bright sky the idea would be lost I would think, really lovely artwork.

• Advertising Agency: Callegari Berville Grey, France
• Creative Director: Andrea Stillacci
• Copywriter: Luissandro Del Gobbo
• Art Director: Giovanni Settesoldi
• Photographer: Riccardo Bagnoli
• Illustrator: Claudio Luparelli
• Art Buyer: Elena Mazzanti Houel

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