Pringles Hot & Spicy: Hot air balloon

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24 December, 2008

by Serge

pringles-hot-spicy-hot-air-balloon

This is a very cool print ad for Pringles Hot & Spicy range. Very sublet visuals with a cool little story and a very Amelie aesthetics about it, but not the colour palette. I am not really a fan of cloudy sky but the dark clouds really pop the flames in this image. With bright sky the idea would be lost I would think, really lovely artwork.

  • Advertising Agency: Callegari Berville Grey, France
  • Creative Director: Andrea Stillacci
  • Copywriter: Luissandro Del Gobbo
  • Art Director: Giovanni Settesoldi
  • Photographer: Riccardo Bagnoli
  • Illustrator: Claudio Luparelli
  • Art Buyer: Elena Mazzanti Houel
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