This is a very cool print ad for Pringles Hot & Spicy range. Very sublet visuals with a cool little story and a very Amelie aesthetics about it, but not the colour palette. I am not really a fan of cloudy sky but the dark clouds really pop the flames in this image. With bright sky the idea would be lost I would think, really lovely artwork.
- Advertising Agency: Callegari Berville Grey, France
- Creative Director: Andrea Stillacci
- Copywriter: Luissandro Del Gobbo
- Art Director: Giovanni Settesoldi
- Photographer: Riccardo Bagnoli
- Illustrator: Claudio Luparelli
- Art Buyer: Elena Mazzanti Houel