Prockey Pen, Looks like a fun shoot.
That was actually a little unexpected and pleasantly surprising. It’s pretty hard to see the product name in these, it seems quite a few ads coming from South East Asia really minimise the client somehow. Coming from Bangkok, Thailand apparently Asian target market will completely identify with this campaign. Right? Quite light and happy, warm shots, quite simple. Perhaps I think these are a bit too simple, there is no richness to the image but that is not such an issue here.
- Advertising Agency: Ogilvy, Bangkok, Thailand
- Executive Creative Directors: Wisit Lumsiricharoenchoke
- Art Director: Gumpon Laksanajinda
- Copywriters: Kulvadee Doksroy, Khanitta Wichitsakonkit
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And the product is – most guys will never remember – if they keep mind on the fact that it’s an ad. Husband to wife – but luv I was just searching for a gift for YOU!
Jeana
Comment by Jeana — 26 October, 2008 @ 12:39 am
Hey Serge,
Like you said in an earlier comment, sex sells.:)I’d buy a pen from her any day of the week. Like your very cool blog dude.
Jack
Comment by Jack — 28 October, 2008 @ 2:31 pm
Very cool pictures! I want to try a Prockey pen!! I know what you mean Jeana – most guys will just remember the hot chicks in drawn on bikinis.
Comment by emily — 12 November, 2008 @ 3:19 am