Nice idea, it makes you pause for a second there for a simple shot that is quite good. But you do have to admit here the photography is quite boring. It is very much about driving by the side of a road with a truck full of guys in tight biker gear and stationary bikes and look for a nice clean background. Then unload take a few snaps and go home. Alternatively a stock background and a quick studio shot.

Great idea but lazy photo, not that it is nesseserally a bad thing for this Renault Clio ad campaign, this simplicity does not get in the way of the good idea.

• Advertising Agency: Publicis Graffiti, Buenos Aires, Argentina
• Creative Directors: Diego Livachoff, Diego Sánchez
• Art Director: Manuel Benegas Lynch
• Copywriter: Miguel Dianda
• Photographer: Mainardi

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