“Congratulations, you have twins! New Renault Kangoo; the hero of both commerce and household”

TeThat’s a pretty lame copy, it is as elegant as the cars in these ads. Boring ads for boring cars, at least it is quite consistent.

It is a beautifully photographed in parts and then put together ad. Quite well retouched. NO I am just kidding, unless they wanted to make the ads feel fake. The shadows and and the cars all look pasted in to the layout. It all looks a bit forced, a lot of info and that upside down copy here. Sure its interactive but it’s still a bit bluh.

• Advertising Agency: Publicis Yorum, Istanbul, Turkey
• Creative Director: Cevdet Kızılay
• Art Director: Funda Çolpan
• Copywriter: Aslı Eti
• Photographer: Locomotiv

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