Servicios Renault abierto en (English: Renault services; Open during summer/Open during Chrismtas)

How would you tattoo a pig? I don’t know, this is not my area of expertise and it has nothing to do with this ad campaign for Renault car repair services or something like that.

Ok, I’ll focus on the visual, the photography of these ads. Generally the artwork here is fairly good, not at all groundbreaking but… nice. It’s all about the concept and the ideas here. You get the point that it is better to have and call Renault on road services to assist with the car during the holydays were perhaps their competition takes time off.

It is a cool little play on the Christmas and summer beach getaways. Perfect for Spanish audience, were it is heavily a catholic country with a lot of coast all around. Dam I pine for some Pincho and Sangria right now…mmm

Unfortunately this can also have a vague connotation that Renaults breakdown a lot. I guess it’s not really that big of an issue.

Advertising Agency: Publicis, Madrid, Spain
Creative Director: Maxi
Photographer: Javier Tles

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