Encourage young binge drinkers to take responsibility for their actions by reminding them that there really is nobody else to blame for the damage they do to themselves.
Don’t get me wrong, this is serious subject but the first two images are quite funny, as well as… a little fun. (And no I am not a hormone crazed teenager) Driving a hot convertible at the speed of light sounds like fun to me actually. Perhaps this campaign is actually aimed at me. Ooops.
Nice to see colour coming back in to advertising. I think we are coming back in to the age of digital Velvia, as everything in advertising it will probably only last about 17 seconds and we will be on to the next cool thing/gimmick. At least its not fashion industry were ‘that is so yesterday’ every 11 seconds.
I leave you with last bit of ‘Wisdom’, alcohol does not kill people it is people that kill people. Alternatively, alcohol does not get you laid its drunk people who can’t resist you.
NSW Minister for Health John Della Bosca, has launched a new interactive website and booklets to raise awareness among young people and their parents about the risks of binge drinking.
Advertiser: NSW health, Responsible Drinking Campaign
Agency: GPY&R Sydney
Art Director: Robbie Kantor
Copywriter: Bart Pawlak
Designer: Martin Brown, Robyn Spencer
Retoucher: Electric Art