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Road Safety – Distracted Brain
Distracted brains drive dangerously. Stay focused.
Road Safety Trust
Advertising Agency: Clemenger BBDO, Wellington, New Zealand
A birth-control vaccine is taking the “animal” out of animal sex.
This leads to a reduction in chasing and fighting, which may help road safety. The vaccine works in males and females by inducing antibodies to the chemical messengers that alert sex hormones.
“At least 150 people are killed annually in auto collisions with mating deer,” Dr David Goldade said. The deer given the vaccine do not even try to mate, because it blocks a biological signal.
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